Talent Shortages in Vietnam’s E-commerce Sector: A Key Challenge

Electronic commerce in Vietnam is growing rapidly. This has intensified the demand for top-quality human resources.

Candidates are interested in working for businesses that are committed to omnichannel commerce and value the customer experience. They also prefer marketplaces like Tiki, Sendo, Shopee, and Dienmayxanh that are independent and local.

Industries like electronic commerce, information technology software development, data analytics, green energy, healthcare and renewable energy are seeing significant growth, and are offering great job opportunities.


In Vietnam the country, online shopping is a important sector that is growing with a volume of businesses-to-consumers (B2C) sales, as well as a significant youth population. It’s predicted to continue to grow over the next several years. The industry is expected to draw larger foreign investors as this nation continues to upgrade its logistics infrastructure.

Social commerce is another growing area for e-commerce in Vietnam. Teenagers are pushing the boundaries of online shopping and searching for new ways to purchase products. This can be seen by the popularity of Vietnam’s top online marketplaces such as Tiki, Lazada, Shopee, Dienmayxanh, and Sendo.

Rapid growth in the e-commerce industry in Vietnam is due to its strong fundamentals, including the presence of a highly skilled workforce, a robust technological infrastructure, and a steady economy. It also benefits from an extremely low rate of inflation as well as a growing middle class, and high disposable incomes. Despite a global recession that is threatening Vietnam’s economy, the country’s electronic commerce industry appears strong enough to weather the downpour. It is the case when it comes to social commerce. It is more resilient to economic fluctuations than traditional e-commerce.


As the nation’s economy grows There is intense competition to find top-quality talent. In the wake of this, businesses are looking for innovative recruitment strategies to draw and keep in place those with skills they want. Additionally, they are focusing on creating employee engagement programs and growth programs. These initiatives are helping solve the skill gap which can be a significant obstacle in attracting FDI in Vietnam.

Despite the challenges and challenges, e-commerce in Vietnam is one of the fastest-growing markets in Asia. This is due to the nation’s youth population along with a growing middle class and advanced Internet infrastructure. It is further supported by the government’s e-commerce development plan and increasing Internet access.


In Vietnam it is possible to find a number of ways to search for candidates who have the right qualifications. The approach, however, differs from a developed country. In recruiting for Vietnam requires specialization and understanding of the local market.

It is a market that is growing that has tremendous potential. With a huge number of people, an expanding middle class and a large number of young people, e-commerce is set to be an integral part that of Vietnamese economy.

Recruitment in E-Commerce is crucial for any company that wants to succeed in the marketplace. With a partnership with Monroe Vietnam, companies can gain the help they require to locate and attract top talent to meet their needs. The headhunter vietnam have years of experience and know-how in helping your company achieve its maximum potential. Our approach is individualized to hiring for each job and ensure that the applicant is fully prepared to perform their job. Contact us today for more about our services. We are looking forward to collaborating together!

recruitment agencies

E commerce Recruitment in Vietnam

In Vietnam, e-commerce has been increasing rapidly, and it is predicted to surge even faster in around two or three years. The growth in e-commerce has created a gap between supply and demand of human resources in the industry. As per the VECOM report, over 40 % of companies had difficulties finding workers who specialize in e-commerce last year. The situation is especially acute in industries such as arts-entertainment and information-communications.

The people who work in these fields are expected to be knowledgeable about technology and comfortable working with software designed by foreigners. They must also be conversant with popular social media platforms like TikTok and Facebook which dominate their share of the Vietnamese market.

Local businesses are also focusing on establishing an online presence as well as promoting their offerings by using digital channels. The companies have introduced electronic banking and mobile payments platforms to make it easier for buyers. However, cash-on-delivery payment options continue to be popular with Vietnamese purchasers. This is likely because many consumers are wary of scams and frauds and prefer buying goods at the counter before making a payment online.