Online advertising is one of the most powerful levers of online marketing. If you want this to work, posting ads on the Internet such as banners is essential. The advertising put in place using graphic advertising media is generally grouped under the name of Display marketing . Ideally, by integrating targeted advertising into websites, the goal is to engage your potential customers without annoying them with an intrusive design. Poorly crafted advertising can hurt your brand, while well-designed advertising leads to a significant increase in clicks and, normally, sales. Despite the problem of ad blockers, advertising remains one of the most effective tools of online marketing.

Pop-ups, Pop-under and Layer Ads:

These ads, which are particularly unpopular with many Internet users, are usually broadcast as soon as a visitor performs a certain action. Usually, these ads work with JavaScript and open new browser windows, which suddenly appear over the visited website ( pop-ups ) or are open in the background, so you only notice them when you close the others browser windows ( pop-under ). Some ads react when you hover over them with the mouse or simply with a scroll: often, an ad is then displayed in the same browser window that hides the underlying content of the website accessed ( Layer Ads). While consumers can now reliably block Pop-ups and Pop-under via ad blockers, this is not yet possible with Layer Ads. Since the aforementioned advertising media generally suppress or hide the actual content of the website, many users consider this type of advertising as annoying spam. It is therefore hardly surprising to see reputable advertising providers like Google now completely without such forms of advertising. Quality backdrop printing Singapore available at cheaper rates